Since there’s no more food culture and we’ll all end up feeding on some colorfull pills, why not find a nice way to make sense of these strange shapes, instead of hoarding other useless rubbish around the planet? Obviously, this is also and above all a metaphor of an endangered world.
“People like to see painstaking work. It’s human nature.” Dan Cretu said Molempire. “I’m very happy to see people’s reactions ‘Wow! How did he do that? Is it photoshoped? Is it 3D? Is it Superman?’ Also I have to admit that the fact that before my work becomes alive in a photo — as paradoxical as that may seem —, it’s a real live object created by my hand which ads to my joy”.
Bizarre and playful, Dan Cretu’s images reflect the joy that is put into making such a piece. In terms of his work, he considers that he has a privilege of working with the raw material that nature has to offer. Food photography requires a quick handling as the “subject” looses its color and freshness really fast. Not to mention the fact that working in this way changes one’s perception of food, one way or the other. Dan confesses that now he cannot look at fruit and veggies the same way as he did before: “Now, every time I go to the market I spend minutes in front of the fruits and vegetables tables, trying to imagine my next work”.
Another speciality of Dan is to play with the great masters of art and their masterpieces, by bringing them into a more contemporary context. Often, the attempt is to highlight some dramatic themes of this time such as extinction, exploitation and pollution of our wonderful blue globe.