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Joe & Indie

After becoming a global meme because of their nice picture shared on Reddit, now the couple and the shot seem like are becoming a sort of fashion model for a new clothing line.

He is Joe Wicks, aka the Body Coach, British fitness coach, TV presenter and author, while the head peeping out from his jacket is that of her daughter Indie. The shot was edited, by swapping and replacing their heads to create some pretty chuckle-able snaps. And now it’s the jacket’s turn.

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