For as long as he can remember, Alessio Franceschetto always liked to draw. Designing came naturally to the graphic designer, and after dropping out of college, he started a t-shirt brand with a friend. In 2012, he moved to London where now shares his time and talent between designing window graphics and computer visuals for Paul Smith, and publishing witty pop art for the world to enjoy.
Always funny and sometimes absurd, Alessio presents his view on the ordinary around us, leaving it up to his followers to guess the possible meaning. Is the picture of a can of Fanta, cut in half to reveal an orange, attempting to make a statement about the way our society perceives food? Perhaps, his play with wood and toilet paper is addressing deforestation, or the melting, Earth-flavored ice cream cone is a remark on climate change. Is Franceschetto’s work a satire or simple observations?