Started years ago as a joke, when Missouri former sheriff Scotty Franklin decided to innovate on the design of the cowboy boot, by creating a sandal version, the Redneck Cowboy Boots were rapidly a great success. Scotty just made his first pair for himself, but then he realized that his friends were seriously interested in getting their hands on a pair for themselves and were willing to pay big bucks for it.
Scotty set up a Facebook page, Redneck Boot Sandals, which, again, was more of a joke than anything else. But people have actually started buying these products, so he contracted work out to local cobblers and sent boots to customers everywhere, from Texas to Australia. He’s now got fully fledged website and quit his job to work on these boot sandals full time.
“I don’t know if I put myself up there with Tommy Hilfiger,” he told CNBC, “you know, by any means or anything like that, but it’s pretty neat.”